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MINUS 196 SEA

client : SUNTORY

Our Minus 196 content captures a raw, youthful energy that speaks directly to urban trendsetters and chill-seekers across Southeast Asia. The visual style is bold and unfiltered — with offbeat angles, flash-lit aesthetics, and real-life scenarios that emphasize spontaneity, attitude, and authentic good times.

Each post highlights the product’s “Real Fruit Taste” through lifestyle moments — ice-cold cans, group hangs, late-night convenience store runs — placing the brand at the heart of modern, social, on-the-go culture. Designed for Gen Z and young millennials, the message is clear: this is not just a drink, it’s a vibe.

#Drink Technology #Music Lifestyle #Bold Attitude

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