SAMSUNG Z Flip 7 | Z Fold 7

Brief

Attitude Campaign: “Different people choose different phones.”
Concept: “Just holding it, you know it’s new.”
Objective: Introduce product awareness for Samsung Galaxy Flip 7 & Fold 7, highlighting the uniqueness of foldable technology.

Fold 7: Bigger, slimmer, redesigned display – you’ll want to open it up.

Flip 7: Full cover screen – just holding it makes a statement of what’s new.

Scope of Work

Produce a TVC and online video campaign that brings the concept to life, showcases the product features, and communicates True’s best promotional offers to boost awareness and conversions.