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Vivo TikTokChallenge

client : Vivo Thailand

  • campaign
  • social

Brief:

New VIVO Y50 product launch by focusing on AI tracking system and emphasizing at face detection via TikTok platform.

Execution:

Using dance challenge which is popular in TikTok back then to present VIVO Y50 main features. Created UGC activity(sending your video to join the program) and added AI tracking system in the photo filter that people have to use when they do the challenge. So people can see how good the AI tracking system is.

Related fields: Creative idea ,Art direction ,Augmented Reality

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